“As an advocate for natural hair and a mother of two beautiful children with rich, coily textures, I experienced firsthand the frustration of searching for products that truly understood and catered to our unique hair textures. The more I searched, the clearer it became—there was a gap. A gap that reflected a larger issue: the lack of products that honored the rich heritage of African hair, while empowering women like me to embrace our natural beauty.This realization ignited a passion in me. I knew I wasn’t alone in this struggle—so many women in my circle, my community, faced the same challenges. It wasn’t just about hair, it was about identity, pride, and the freedom to be ourselves. I couldn’t stand by and let that go unanswered. Read More

– Afia Gyasiwaa Dorlah, Founder & CEO